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TOUTED meaning and definition

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Touted: The Surprising History Behind a Common Phrase

When we talk about something being "touted" as the best, greatest, or most excellent, it's easy to assume that this phrase has been around for ages. But surprisingly, its origins are quite recent and rooted in the world of advertising.

So, what does "touted" mean? In modern English, "to tout" means to praise or promote something loudly and enthusiastically, often with an air of authority or expertise. For instance, a food critic might tout a new restaurant as the best in town, or a tech blogger could tout a revolutionary new gadget.

But where did this phrase come from?

The answer lies in the world of advertising in the late 19th century. During this time, hawkers and pedlars would loudly promote their wares on street corners and marketplaces. These vendors would "tout" their products to passersby, touting their benefits, features, and value.

Over time, the phrase "to tout" evolved from its literal meaning of shouting or proclaiming something to a more figurative sense of enthusiastically promoting or endorsing it. By the early 20th century, "touted" had become a common verb in everyday language, used to describe anything that was being loudly praised or promoted.

In the world of advertising, tout remained a key term throughout the mid-20th century, as companies and brands sought to tout their products to consumers through print ads, radio spots, and later, television commercials. The phrase became synonymous with selling and marketing, as companies would tout their goods and services to get attention and drive sales.

Today, "touted" has expanded beyond its origins in advertising to encompass a broader range of contexts. We use it to describe everything from scientific breakthroughs to new products, movies, and even social movements.

In conclusion, the phrase "to tout" may seem like a simple expression of enthusiasm or praise, but its history is rooted in the world of advertising and commerce. Whether we're talking about a revolutionary new product or a groundbreaking scientific discovery, "touted" has become an integral part of our everyday language, helping us to communicate our excitement and endorsement of something with conviction.

So next time you hear someone touting the latest gadget or praising a new restaurant, remember that this phrase has come a long way from its humble beginnings on street corners and marketplaces.

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